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Atlas

Redesign:InternationalRegistration

UX Research and global scalability

Context

Atlas is a marketplace platform that began its international expansion in London. As a Product Designer, I led discovery and redesigned the international registration flow, reducing abandonment and making it easier to create and activate new profiles.

Timeline
May–Jun 2025
Role
Product Designer · UX Research · UI Design
Scope
UX Research, Product Discovery, Heuristic Evaluation, UX/UI Design, Prototyping, AI-Assisted Design, Handoff, and Product Analytics.
Status
Live in production.

Results

Even without A/B testing, the MVP delivered in record time has already made a meaningful impact:

  • Celebration confetti

    +22% in registration completion

    Validating the effectiveness of a simpler flow.

  • Declining chart

    30% reduction in perceived registration complexity

    Fewer steps and clearer forms.

  • Smiling face

    79% increase in activation

    More users completed registration without worrying about compromising their identity.

  • Globe

    Built for international scalability

    Eliminating the need for design and development rework when entering new countries.

The changes were implemented in record time as an MVP, prioritizing delivery speed and validation in production. To accelerate prototyping, I used Figma Maker and Lovable, ensuring visual consistency and fast iteration with the product team.

Atlas registration screens showing basic profile information and date-of-birth validation.
Atlas registration basic information screen with a professional name field and a decorative illustration.
Atlas screens for selecting services, currency, and rates during international registration.
Atlas screens for selecting gender identity and completing registration.
Atlas ad publication confirmation with guidance on completing the profile and accessing the personal page.
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