Mercado Pago
A/B TestingI redesigned one of the digital account’s most sensitive flows: balance holds. With a focus on transparency, predictability, and empathy, we reduced related support requests by 18% and increased users’ trust in the product.
B3
Service DesignI worked as a Product Designer on restructuring the product enrollment onboarding for B3, turning a complex, unintuitive process into a clear, guided journey aligned with regulatory requirements. The redesign helped reduce abandonment by 32% and average registration time by 27%, improving the activation experience and operational efficiency.
Atlas
UX ResearchI led discovery for a new international registration journey, accounting for cultural differences, legal requirements, and market variations. The main challenge was to create a fast, secure, clear, and inclusive flow that could increase completion rates and build trust from the very first interaction with the platform.
design
Experience
Projects
UI/UX Design
Yampi
Usability TestingI conducted qualitative research, behavioral analysis, and usability testing to understand how merchants interpreted metrics and where friction occurred in their workflows. The redesign made information clearer and easier to act on, supporting faster decisions in a demanding e-commerce environment.
Vega Feedback
UI/ UX designI led analysis, applied design frameworks, and structured the experience, mapping journeys, requirements, flow issues, and opportunities to create a secure, scalable, practical solution for hotels and hospitality businesses.
